How to win the war on wrinkles

Published: Sunday 19th October 2014 by The News Editor

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A smooth, wrinkle-free complexion is top of everyone’s wish list when it comes to skincare, but with so many products out there promising miracle results, it can be hard to know where to start.

It helps to understand what causes ageing to begin with.

“Both chronological and environmental ageing impact our appearance, including what we eat, drink and inhale,” says Dr Geoff Genesky, head of research and innovation at Kiehl’s Laboratory.

That means smoking, alcohol, sugar, pollution and the sun are all culprits. And while it’s difficult to control all of these factors – and, of course, the ageing process can’t be stopped completely – there are three key steps you can take to lessen the effects, and they involve using a serum, moisturiser and sun block.

Get serious with serums

Usually thinner in consistency than a face cream, an anti-ageing serum should be applied to the face and neck morning and night, after cleansing but before moisturising.

Aurelia Probiotic Skincare founder Claire Vero says: “Look for serums containing peptides that will aid natural collagen and hyaluronic acid production, which is important for deep hydration.”

Top pick: Caudalie Vinexpert Firming Serum, £36,

Let moisturisers work their magic

Barbara Hayes, vice president at PhotoMedex, says that well-hydrated skin is key to keeping a healthy, strong skin barrier and minimising the impact of sun-damaged changes to your skin.

Paula Begoun, founder of Paula’s Choice Skincare, recommends a moisturiser based on your skin type.

This means water-light creams for people with oily skin and creams rich in plant oils for people with dry skin.

Top pick: Optimum PhytoGlyc-Age Day Cream, £6.49,

Feel super with sunscreen

While it’s difficult to determine which has a greater effect on ageing – internal or external factors, experts agree on one thing – up to 90% of extrinsic ageing is caused by sun exposure.

Apply a sun block after moisturising or look for a foundation with strong sun protection.

Top pick: B. Nourished Day Cream SPF25, £14.99, Superdrug

Copyright Press Association 2014

Published: Sunday 19th October 2014 by The News Editor

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