Form is a place for local creatives to thrive

Published: Wednesday 22nd November 2017 by Courtney Farrow

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Based on Humber Street, as well as in the owners’ spare room, Form prides itself on selling contemporary designs by independent artists.

We caught up with co-founder Alice Thompson to find out more about this vibrant little shop.

Can you tell us a little bit more about Form?

It’s been going for just over a year now. It started with an online shop running from our spare room, then we moved on to markets. We were able to open our shop on Humber Street in June this year.

We sell pieces that we’ve created ourselves, as well as work from local artists, such as books and zines, cards, gift wrap and stationery.

How did it all begin and what was your inspiration when establishing Form?

A lot of people have the dream to work for themselves and it was no different for us. Joseph Cox’s (co-founder) background is in graphic design; he’s just gone freelance as well as running the shop. Meanwhile, my background is in marketing.

We both enjoy beautifully-made things and Form is a way for us to share these with others, as well as become our own bosses. There’s definitely been a feeling around Hull during the past year that has given lots of creatives the confidence to start new ventures and collaborate. If we were ever going to act on our dream and open Form, it was going to be in 2017.

What sort of things can people buy in your shop?

We sell contemporary prints by various artists, in styles ranging from illustrative, graphic and abstract. We’ve tried to make the prints we sell affordable, even when framed, as we think art should be accessible to everyone.

Our stationery selection is made up of items we’ve been coveting for a long time, offering a bit more than the standard, with some high-end brands and others you won’t find on the high street.

It’s the same with our selection of greeting cards. We’ve picked from illustrators and artists whose work we were already selling online.

We’ve recently just added a range of books for adults and kids, all gorgeously illustrated, and we’re really excited about growing that collection.

Can people sell their own illustrations and products through your shop?

Yes! We always have customers asking “Was this by a local artist?”. It’s a really important thing people look out for nowadays, and we try to make sure lots of our stock is locally made.

We’re always happy to look at work from people based in and around Hull, and if it suits our style we’ll stock it. We’re really pleased that people want to stock their work with us.

Why is it important to support local creatives?

There’s so much competition out there from places that can afford to to reach customers in every corner of the country. If creatives are going to thrive, it makes sense to start local and work outwards from there.

You can find Form online and down on Humber Street, opposite Kingston Art Group Gallery.

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Published: Wednesday 22nd November 2017 by Courtney Farrow

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