RNLI campaign targets Bridlington

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Published: Tuesday 23rd December 2014 by The News Editor

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Bridlington is to be one of four fishing ports that will be the focus of a January safety campaign by the Royal National Lifeboat Institution (RNLI).

The charity’s research has found that more fishermen die in January than in any other month of the year. To help combat these shocking figures, it is launching a hard-hitting campaign aimed at keeping fishermen safe at sea.

The will feature adverts with the strapline ‘Dad’s gone fishing’ under the image of coat hooks in a family home. The coats of mum and the children are hanging up – but dad’s coat is missing.

These adverts will appear in four fishing ports – Weymouth (Dorset), Newlyn (Cornwall), Bridlington (Yorkshire) and Kilkeel (Northern Ireland).

The campaign also features five short films that provide advice and use easy-to-follow animation highlighting the dangers of an unstable boat. Research has shown that most deaths in commercial fishing come as a result of a vessel losing stability.

Drinks glasses, coasters and coffee mugs have also been produced bearing the campaign message. These will be sent to various pubs and bars at fishing ports.

Copyright Press Association 2014

Published: Tuesday 23rd December 2014 by The News Editor

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