Tour de Yorkshire pulled in £50m

Published: Friday 13th November 2015 by The News Editor

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Spectators spent £50 million during the inaugural Tour de Yorkshire earlier this year, research shows.

A total of £20.5 million was spent on accommodation over the race weekend – May 1 to 3 – as people came from far and wide to watch the event, while £29.5 million was spent on items like food and drink, souvenirs and transport.

Around 1.5 million spectators lined the roads for the race, with many of them watching more than one stage. Some 72.5% came from Yorkshire, with 20.5% from elsewhere in the UK and 0.3% from overseas.

Sir Gary Verity, Chief Executive of Welcome to Yorkshire, describes the figures as “tremendous”.

He says the ability to generate £50m and attract millions of visitors demonstrates just how popular cycle racing in Yorkshire has become and how valuable hosting the races is to the regional economy.

Organisers hope the 2016 race will be equally successful.

Middlesbrough, Settle, Scarborough, Beverley, Otley and Doncaster have been announced as host cities, while the new route through different parts of Yorkshire, part of the race’s remit to showcase the entire county, will be announced on December 9.

The figures were based on a survey carried out by independent research agency. GRASP.

Copyright Press Association 2015

Published: Friday 13th November 2015 by The News Editor

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