Yorkshire campaign aims to save lives

Published: Friday 2nd October 2015 by The News Editor

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A Twitter campaign has been launched to try and create more Yorkshire lifesavers.

officials want more people to learn how to perform cardiopulmonary resuscitation (CPR).

They have started a new social media initiative to attract the attention of would-be volunteers and have enlisted the help of footballer Sol Bamba.

The Leeds United captain appears in a Yorkshire Ambulance Service NHS Trust (YAS) video to publicise the campaign.

YAS hopes to train over 20,000 secondary school children later this month in the world’s largest-ever such event.

Volunteers and employees will be visiting 91 schools during Friday, October 16, which is Restart a Heart Day.

The Instagram and Twitter campaign urges people, ambulance employees and celebrities to publish films on social media encouraging everyone to try and learn the heartbeat restoration technique.

James Martin, the Yorkshire celebrity chef, is urging people to sign-up, particularly in more rural regions which are more difficult for ambulance crews to access quickly.

Heart attack sufferers stand twice the chance of living if a nearby bystander performs CPR on them before ambulance crews arrive, according to YAS resuscitation manager Jason Carlyon.

Copyright Press Association 2015

Copyright Press Association 2015

Published: Friday 2nd October 2015 by The News Editor

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