Published: Tuesday 8th March 2016 by Hull College
Hull’s independent fashion boutiques are thriving right now, with many scattered across Newland Avenue, Holderness Road and Chanterlands Avenue. I took a trip to one of Hull’s most-loved independent boutique; Filthy Gorgeous on Holderness Road.
Their witty slogan on their website is “you don’t have to be filthy rich to be filthy gorgeous”, and the store holds up this quote with bang-on-trend pieces that don’t have to break the bank. With thousands of followers on all forms of social media, the boutique expands way beyond the streets of Holderness Road.
The store is owned by two sisters, Maria and Molly, and has been in business for over four years. They specialise in women’s clothes, shoes and accessories. Varying from everyday pieces to the most glamorous dresses for special occasions, this place really stands out from the crowd in Hull.
The interior of the store is very well put together and is definitely appealing to the eye. The clothes were placed strategically throughout the store according to style, with glittery gold party dresses in one corner and everyday wear and beanie hats in the other.
When asked about how the sisters make sure their boutique keeps up with the trend, Maria Dee (one of the owners) said: “Me and my sister go buying twice a week, we buy to our taste.”
According to Maria, the bestsellers of this year were shirt dresses and knee-high boots, which were the trendiest pieces of Autumn/Winter 2015. There are nine styles of over-the-knee boots available in the store, both heeled and flat, each varying in colour.
“We decided to open our own store as we thought there was a lot more to give to retail,” Maria answered when asked what inspired them to start a boutique. “We thought we could offer affordable and fabulous fashion to customers.”
The acquired taste of the sisters is definitely visible in this boutique, with many forms of their favourites in stock. Whilst visiting I decided to choose my top five products in the store, starting with the beautiful paisley print shirt dress. Available in either a simple monochrome or with a beautiful accent of teal or rust red. The quality of these shirts is brilliant for the price, as they would make a statement for any outfit all year round. They are easy to throw on and look effortlessly chic in the summer or can be used as a layering piece in the winter, underneath a longline duster coat and knee-high boots.
Another favourite of mine was definitely their jumper dresses, which they stocked in the masses due to the high demand in winter. The price was a fraction of what is sold on the high street and they were oh so worth it. Many different styles were sold in basic neutral colours, and you could either opt for a batwing sleeve or a wonderful pocketed geometric print. Jumper dresses are so versatile and can be dressed both up and down, depending on your style.
The boutique has recently caught onto the hype of Kanye West’s Yeezy Boost 350s, and started to offer their own alternative to the pricey running shoes. For those who can’t afford hundreds for a pair of high demand shoes, they can simply buy this replica for under £20.
Bodysuits are going to be such a big hit in Spring/Summer ’16. Filthy Gorgeous is taking full advantage and stocking up with many different types. My favourite was definitely this beautiful dusk-pink body with a lace high-neck. It clearly draws on Victorian fashion and is so beautiful and perfect for an elegant look. This could be paired perfectly underneath a pencil skirt with some barely-there heels.
My last item in the top five is definitely this amazing mink faux-fur gilet. The waterfall cut makes it very different from anything on the high street. My favourite part of this gilet is the faux shearling trim and the asymmetric cut.
Aside from some neutral coloured jumper-dresses, this boutique stocks nothing that could be labelled as ‘basic’. The loud patterns on display really add character, and it is clear this boutique aims to make a statement. Some of the more detailed items included a snakeskin print dress and a red tartan swing dress. The pride that is taken in buying items of quality is also obvious, as every item feels and looks very well made and glamorous. Especially the party dresses, ranging from glitter playsuits to lace body-cons. The clothing sold is definitely what every girl needs to make her feel beautiful; it is clothing you can wear with confidence. After being on trend for the whole of 2015, I asked what trends they were most excited for in 2016: “Organic rustic textures, bohemian vibes, mixed patterns and over the top embellishments!” Through that answer alone you can tell just how fabulous this boutique is.
It does not plan to halt anytime soon, with big plans for 2016 such as launching their own footwear collection, which will expand throughout the year. “We also hope to have our own designs launched,” added the owners. “We also want to involve the local universities and customers with their own designs to sell worldwide.”
When asked about what the most rewarding part of owning your own independent boutique is, Mrs Dee instantly replied: “Getting to work with my sister,” as though no thought was required.
Author: Fallon Flanagan at Hull College
Published: Tuesday 8th March 2016 by Hull College