SRU agrees BT shirt deal


Published: Tuesday 14th April 2015 by The News Editor

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The Scottish Rugby Union has landed “further significant investment” after agreeing a new three-year shirt sponsorship deal with BT.

The telecoms and broadcasting firm already ploughs a multi-million-pound sum into the game north of the border as part of a naming rights package for Murrayfield, as well as sponsorship deals with Glasgow, Edinburgh, the Scotland 7s squad and the nation’s domestic league and cup competitions.

Now BT has taken the partnership further after announcing it will replace RBS as Scotland’s shirt sponsor ahead of this year’s World Cup.

SRU director of communications Dominic McKay said: “I am delighted to unveil BT as our new shirt partner of the Scotland national teams. BT is already our principal partner through its naming rights of the national stadium BT Murrayfield and this further significant investment in our sport is great news for Scottish Rugby.

“BT’s brand will now be seen by millions of fans around the world on the iconic dark blue jersey of the Scotland national team.

“At the launch of our partnership last year we said the investment BT was making would be transformative for rugby in Scotland and this further significant investment demonstrates their commitment and desire to help us develop all elements of our game.

“We have had a very productive opening year with BT through their sponsorship of the national stadium and I look forward to developing it even further in the months and years to come.

“I would like to sincerely thank our out-going shirt sponsor RBS for its invaluable support over recent years. RBS remain fully committed to supporting Scottish Rugby and now become our official banking partner and will continue to deliver rugby activity through RBS Rugby Force across the country.”

Published: Tuesday 14th April 2015 by The News Editor

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