Apple chief to reveal watch details

Published: Monday 9th March 2015 by The News Editor

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The Apple Watch will be formally unveiled today, with Apple chief Tim Cook set to confirm key details including the price and launch date of Apple’s first wearable.

Since it was first revealed in September, but only with the launch date of “early 2015”, speculation and rumour has been rife as to what users can expect from the first wearable made by the one of the world’s most watched companies.

This is expected to change tonight, with the release date of the Watch confirmed, as well as pricing and a more detailed look at what the device will be able to do from an application perspective.

Ernest Doku, technology expert at, said: “Apple’s long-awaited entry to the wearables space will no doubt supercharge a market that otherwise seemed destined to be the preserve of techies and early adopters.

“Mobile World Congress was a watershed when it came to wearables, when we saw a number of manufacturers – some doubtlessly after seeing Apple’s effort – change tack of pitching their wristwear from fitness tracker to fashion accessory.”

The latest speculation suggests that Apple is still worried about battery life on the Watch – a common issue among existing smartwatches – and a report from Bloomberg has stated that Apple is asking developers to design their apps to only be used for 10 seconds at a time.

The Cupertino-based firm has declined to comment on the issue, but it has been suggested Apple do not want users to feel their smartwatch is bothering them with a notification every few seconds.

Apps on the Apple Watch are a key area, with one of the biggest selling points of the iPhone and iPad being the enormous App Store that both are connected to – a store which dwarfs the likes of Google Play and the Windows Store in terms of available applications.

However, the Apple Watch is a new platform – the company’s first since the iPad in 2010, and as a result the big names are being drafted in to ensure that by launch day consumers will have more than enough options for how to use their new device.

The likes of Facebook, Instagram, Pinterest, United Airlines and BMW are all reported to be working within one of Apple’s top secret labs in California on versions of their software for the Watch.

BMW’s app is said to offer a level of car control while there is also believed to be a deal in place with hotel chain Starwood that will allow the Apple Watch to unlock hotel room doors.

Some rival smartwatches have been on the market for two years already, and as a result have an array of software at their disposal. The Pebble Watch made famous on crowd-funding site Kickstarter has 6,500 apps, while Google’s Android Wear platform has around 2,000.

Mr Doku added: “The reveal will hopefully give us greater insight into how this device will benefit our lives with a selection of dedicated app demos, a more finalised look at the software and user interface as well as those all-important price points – we entirely expect Apple’s premium positioning to continue in the wearables arena.

“With exciting alternatives from major mobile manufacturers like LG and Huawei, as well as interesting efforts from the likes of Withings and Pebble returning to Kickstarter with a full-colour sequel, there’s no doubt that Apple’s first foray into the wearables space will be a massive shot in the arm.”

More details of those projects are likely to be discussed on-stage in Cupertino, and crucially so should the launch date and price of the three versions of the Watch. A Sport and premium Edition version of the Watch – which comes in gold, will all go on sale in April. This was confirmed by Mr Cook following the company’s financial results in January, though a full date is likely to be revealed today.

Some industry experts have suggested that the high-end Edition version of the Apple Watch could cost as much as 5,000 dollars – and it is the area of price that is generating most of the speculation so far.

At the end of the iPhone 6 event where the Watch was debuted, Mr Cook said it would start at 349 dollars (£230). This is all that is known about pricing for the moment, but that has not stopped the experts from making their predictions.

Analyst John Gruber has suggested there will be up to five tiers of Apple Watch pricing, with the metal link band and Watch combination costing 1,000 dollars (£661) while an Edition with a full gold link band will cost 20,000 dollars (£13,000).

As well as this, there have been suggestions other products could be announced at the event, including a larger Pro version of the iPad, or a new MacBook Air with retina display.

The Apple live event begins this evening at 6pm UK time.

Published: Monday 9th March 2015 by The News Editor

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