Bono ‘knocked out’ by survey

Published: Tuesday 24th February 2015 by The News Editor

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U2’s Bono has said he is “knocked out” by an independent survey claiming their songs were more popular on Apple iOS devices than any other musician.

The news will come as little surprise to many Apple users as the band’s latest album Songs of Innocence was added automatically to their iTunes digital libraries last September.

A Kantar Group survey claimed U2 was the most popular band among Apple users, with 23% listening to at least one U2 song in January 2015.

“This is fantastic news. If these figures suggest that these songs still matter to people, then we’re knocked out. That’s all any songwriter wants,” lead singer Bono said.

The survey also claimed that iOS users listened more often to U2 than to Taylor Swift and Katy Perry combined.

They saw 11% and 8% of users listen to their songs respectively, the survey said.

“It’s nice to know that five months on so many people have discovered Songs of Innocence. In the end we just wanted people to hear the album. We took a big risk but today we can say that the experiment worked,” U2’s guitarist The Edge said.

Ninety five percent of the U2 listeners played one or more tracks from the band’s current album, Songs of Innocence, the Kantar survey added.

The band apologised last October after its decision to hand over the album to iTunes’ estimated 500 million users for free caused a backlash.

The music stunt angered some iTunes users, who complained the album was added to their collection whether or not they were U2 fans.

“I had this beautiful idea and we kind of got carried away with ourselves,” Bono said in a question-and-answer session on Facebook.

“Artists are prone to that kind of thing. Drop of megalomania, touch of generosity, dash of self-promotion and deep fear that these songs that we poured our life in to over the last few years mightn’t be heard.

“There’s a lot of noise out there. I guess we got a little noisy ourselves to get through it.”

Published: Tuesday 24th February 2015 by The News Editor

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