Bowen festive attraction to reopen

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Published: Wednesday 26th November 2014 by The News Editor

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A Laurence Llewelyn-Bowen-linked festive attraction which closed after being swamped with visitor complaints is scheduled to reopen today.

However, organisers of The Magical Journey, based at the Belfry Hotel in Sutton Coldfield, Birmingham, have barred the media from the site so they do not “create anxiety for our visitors”.

The attraction, which was open for just one day before the curtain was brought down, received thousands of messages on its Facebook page from disappointed visitors and concerned ticket-holders who had pre-booked.

Among the gripes were criticisms of “rubbish presents” from Santa’s grotto, “chav elves” and the high ticket price.

Celebrity interior designer Llewelyn-Bowen, who was recruited to give creative vision to the winter spectacle, said he hoped the unscheduled three-day closure would bring “the experience much closer to his original ravishing vision”.

His spokesman stressed he was nothing to do with the production or management of the event.

Billed as “your ultimate Christmas experience” with children charged entry of up to £22.50 for a 90-minute visit, the festive spirit was in short supply for some visitors.

Writing on the Facebook site, Karen Walker said: “We felt let down and ripped off with the price for what we got.”

Sam Hinch described the experience as a “disappointment”, saying: “My boys seven and three were bored waiting in tents with chav elves. Dark rooms with elves talking to children for too long.

“No atmosphere, songs or Christmas spirit. Builders walking around with cigarettes and tools drilling whilst we are standing there. My boys reviewed unwrapped rubbish presents, a Frisby and a wood giraffe for babies?”

However, one young family said: “Your experience is what you make it – you need to be ready to join in with Merry Christmas in panto style.”

A spokesman said the attraction made the decision not to allow the media inside today “with huge regret”.

He added: “Everything we have done we have done in order to create a truly magical journey for the parents and specifically the children visiting.

“We feel that introducing camera crews, reporters and journalists is only going to take away from that experience and possibly even create anxiety for our visitors.”

The organisers said they “just want to concentrate on making Christmas as magical as we can for the people who have chosen to join us for The Magical Journey”.

Published: Wednesday 26th November 2014 by The News Editor

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