Fifty Shades whips film rivals

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Published: Monday 16th February 2015 by The News Editor

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Fifty Shades Of Grey dominated cinemas at the weekend with ticket sales of £13.5 million since its release on Friday.

The big screen adaptation of EL James’s hit erotic novel stars Jamie Dornan as suave businessman Christian Grey who seduces college student Anastasia Steele (Dakota Johnson) into an S&M relationship.

It outstripped the competition – taking in more in ticket sales than the rest of the top 10 films combined and becoming the most successful 18-certificate film ever in the UK and Ireland.

The Vue Cinema chain said it took in £3.37 million alone from the film over the weekend, with more than 300,000 watching it on Saturday.

Chief executive Tim Richards said: ” The Fifty Shades Of Grey film adaptation was always going to be popular with audiences but the combination of it being Valentine’s weekend was the ideal scenario for record-breaking movie-going in Europe.”

The controversial film has been so succesful that its star said he was going to flee the country to avoid the hype.

Appearing on The Graham Norton Show, Dornan said: ” I am fleeing the country. I am certainly not going to stand in Leicester Square without my shirt, asking people if they enjoyed the movie! I am keeping a low profile.”

Published: Monday 16th February 2015 by The News Editor

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