Javid admits ‘perception problem’

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Published: Sunday 1st February 2015 by The News Editor

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The Conservative Party has a “perception problem” with ethnic minority voters, Sajid Javid has admitted.

The Culture Secretary, who is the son of Pakistani immigrants, said his father was originally a Labour voter as it was the only party fighting for equal rights in the Sixties.

Mr Javid said that has now “changed completely” but acknowledged that the Tories have a problem with how they are perceived by minority voters.

He told BBC One’s Sunday Politics show: “I think at the last election I think the Conservatives got about 16% of the (ethnic minority) vote.

“It’s clearly not good enough and I think you have to look back at the reasons over a number of years and I think the biggest issue has been a perception problem for the Conservatives, it’s not a policy problem.

“Over the past it’s been a perception problem.

“My own parents were first generation immigrants.

“When my father arrived in Britain he started voting Labour because he felt at that time that was the only party in the Sixties that was standing up for working people, that was fighting for equal rights.

“Of course that has changed completely, the Conservatives are standing up for working people.”

He added: “Perceptions take time to change.”

Published: Sunday 1st February 2015 by The News Editor

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