Snoop sues beer-maker over profits

Published: Tuesday 9th June 2015 by The News Editor

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Snoop Dogg is suing a US brewer claiming the beer-maker owes him a portion of the proceeds from the company’s sale to a Russian firm.

The breach-of-contract lawsuit seeks 10% of the net sales price paid to Pabst Brewing Co for its Colt 45 malt beer line, which was included in last year’s sale.

Snoop Dogg signed a three-year agreement in 2011 to endorse Colt 45’s fruit-flavoured beer, called Blast by Colt 45.

The lawsuit says his contract called for him to receive a portion of the sale price if Pabst sold its Colt 45 operations before January 2016.

His contract also called on the rapper to consult with Colt 45’s marketing team at least once a year on how he could integrate Blast by Colt 45 into his concerts, interviews and social media posts.

Snoop Dogg received an upfront payment of 250,000 dollars and an additional 20,000 dollars for every 10th mention of the beer on social media, TV or during a concert.

The contract also called for the rapper to receive a royalty on each case of Blast by Colt 45 that was sold.

The lawsuit says Pabst told the rapper the sale did not trigger the clause entitling him to sale proceeds.

The sale of Pabst to Russian company Oasis Beverages was announced in September last year. No purchase price was announced, but the lawsuit filed by the rapper’s lawyer, Alex Weingarten, says Pabst was reportedly sold for 700 million dollars. It is unclear how much of the sale price was for the Colt 45 line of beers.

In addition to Colt 45 and its namesake beer, Pabst Brewing Co makes Old Milwaukee and Schlitz.

Published: Tuesday 9th June 2015 by The News Editor

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